TAG Heuer is a Swiss luxury watchmaker that designs, manufactures and markets watches and fashion accessories, as well as eyewear and mobile phones manufactured under license by other companies and carrying the TAG Heuer brand name. The company began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985, TAG Group purchased a majority stake in the company, forming TAG Heuer. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company. The name TAG Heuer combines the initials of “Techniques d’Avant Garde” and the founder’s surname. Since 1860, TAG Heuer has been combining technological innovations and precision timing. Committed to the world of sport, particularly motor racing, they have created the world’s most accurate timing instruments, achieving an accuracy of 5/10,000ths of a second. This know-how is infused in every collection and every piece. From the TAG Heuer Carrera to the Autavia or Monaco watches, their timepieces stem from cutting-edge research at the forefront of the watchmaking industry. Masterfully designed, each of these collections has gained an iconic status.
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