Meccaniche Veneziane is an Italian watch brand established in 2017, dealing with the production of Swiss Made timepieces and characterized by a peculiar design, inspired by the tradition of Venice. The brand is the successful outcome of the partnership between two ambitious brothers, Alessandro, who graduated in Marketing and Communication in Venice and Alberto, who got a master’s degree in Economy and Finance at the University of Melbourne. Meccaniche Veneziane watches do not include any electronic components, but just mechanical parts. Therefore, they are not subject to technological obsolescence, unlike quartz watches or smartwatches. Meccaniche Veneziane business model is based on timeless design, quality and durability of materials. Their watches are meant to last for a lifetime, as opposed to other fast-fashion products. In a society that is reliant on digital devices, whose efficiency depends on a fragile interconnection of multiple systems, Meccaniche Veneziane focuses on designing high-precision mechanical products that rely on anything but you. No operating system, no battery recharger required.
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